05 · 3D / Anamorphic

3D & Anamorphic Content

Flat screens that appear to have real depth — objects that leap off the wall.

Anamorphic content uses perspective so a flat display looks like it has real depth from the intended viewing position. Done well, an object seems to break past the edge of the screen. It works best from the spot the illusion is designed for — which is exactly what we plan around.

What we do

  • Design naked-eye 3D sequences for corner and L-shaped LED walls.
  • Build the illusion around a specific camera or audience viewpoint.
  • Animate objects, products, vehicles and creatures that break the screen plane.
  • Combine depth, particles and lighting so the effect reads as premium, not gimmicky.
  • Deliver at the exact resolution and geometry of your wall.

Where it’s used

  • Product and vehicle reveals
  • Brand activations and retail spectaculars
  • Corner LED walls in lobbies and exhibitions
  • Stage moments that need a wow beat

How it works

From brief to screen

  1. 01

    Viewpoint

    We fix the position the illusion is designed to be seen from.

  2. 02

    Model

    3D scene built with the right perspective for that viewpoint.

  3. 03

    Break

    The object is choreographed to appear beyond the screen edge.

  4. 04

    Finish

    Depth, particles and light grade the effect to feel real.

  5. 05

    Map

    Rendered to the exact geometry of the corner or wall.

VIEWPOINT · LOCKED3D

Move the viewer

The illusion has one sweet spot

From the design viewpoint the flat LED content resolves into a solid object standing on the floor — naked-eye 3D.

Technical capability

  • Naked-eye 3D for corner and L-shaped walls
  • Viewpoint-accurate perspective design
  • Product, vehicle and object choreography
  • Depth, particle and lighting integration
  • Exact-geometry delivery

Related systems

Unreal EngineMedia Server Playback

Technology shown where it’s relevant to the work — configured and sourced to the requirement of each event.

Capability demonstrations

Where this shows up

Heritage Projection Mapping

Cultural & gala · Open-air courtyard · Concept

Projection + LED hybrid

Hybrid Expo Backbone

Exhibition & hybrid · Expo-scale · Concept

Multiple booth walls, one control

Sports Ribbon + Replay

Sports & live · Indoor arena · Concept

Scoreboard + ribbon boards

Questions

Good to know

What is anamorphic / naked-eye 3D content?

It's content designed with forced perspective so a flat LED wall looks like it has real depth from a chosen viewing position — no glasses needed.

Why does it look best from one spot?

The perspective is built for a specific viewpoint. From that position the depth is convincing; from far to the side the trick is visible. We plan the design and camera around the best vantage point.

Let’s plan your 3d & anamorphic content.

Tell us about the event — venue, date and what you want on screen — and we’ll take it from there.